PROTOTYPE
Then it's time to get creative! Here we will leverage consumer
and culinary inputs to rapidly prototype new products – with your
R&D teams as involved as you wish. As well as developing
consumer-centric product recipes, inspired by the culinary creativity of our chefs; we'll help hone the positioning and launch plans to ensure business aims are met


Here we will typically utilise a combination of immersive consumer co-creation workshops with our chefs and rapid screening tools to help prioritise and validate the optimum routes forward – all the while ensuring we are creating a product that will be perfectly aligned with the consumer needs identified upfront. With turnaround possible in as little as 2 weeks, here we have potential to drastically reduce innovation timelines

PROTOTYPE
Then it's time to get creative! Here we will leverage consumer and culinary inputs to rapidly prototype new products – with your R&D teams as involved as you wish. As well as developing consumer-centric product recipes, inspired by the culinary creativity of our chefs; we'll help hone the positioning and launch plans to ensure business aims are met

Here we will typically utilise a combination of immersive consumer co-creation workshops with our chefs and rapid screening tools to help prioritise and validate the optimum routes forward – all the while ensuring we are creating a product that will be perfectly aligned with the consumer needs identified upfront. With turnaround possible in as little as 2 weeks, here we have potential to drastically reduce innovation timelines

Interactive and creative workshops to generate ideas against the opportunity platforms identified

Bringing together client teams with consumers and chefs for inspiring and actionable direction

Ideation
Immersive and intensive co-creation sessions bringing together your teams, consumers and chefs to identify the ideal product and positioning (with options to include packaging) to deliver against the opportunity identified (and ensure brand fit)
Consumer
Co-Creation
Rapid prototyping can take place 'live' during sessions and in between to ensure to product recipes building in consumer feedback ensuring they truly deliver
Prototyping
Using MMR Express - a suite of agile yet robust tools available at any stage to help prioritise options rapidly – e.g. if to screen prototypes or pack options before progressing (turned around in as little as 24 hours)
Prioritisation
By this stage, we'll present our recommendations in terms of product and positioning along with clear guardrails for execution and consideration of operational requirements
Alignment
Interactive and creative workshops to generate ideas against the opportunity platforms identified

Bringing together client teams with consumers and chefs for inspiring and actionable direction

Ideation
Immersive and intensive co-creation sessions bringing together your teams, consumers and chefs to identify the ideal product and positioning (with options to include packaging) to deliver against the opportunity identified (and ensure brand fit)
Consumer
Co-Creation
Rapid prototyping can take place 'live' during sessions and in between to ensure to product recipes building in consumer feedback ensuring they truly deliver
Prototyping
Using MMR Express - a suite of agile yet robust tools available at any stage to help prioritise options rapidly – e.g. if to screen prototypes or pack options before progressing (turned around in as little as 24 hours)
Prioritisation
By this stage, we'll present our recommendations in terms of product and positioning along with clear guardrails for execution and consideration of operational requirements
Alignment
A product recipe and consumer
driven positioning
THE RESULT
Luisa +44 (0)7920 586280
Mike +44 (0)7738 224586

hello@cuboinnovation.com
193 Carlisle Lane, Waterloo, London SE1 7LH
Luisa +44 (0)7920 586280
Mike +44 (0)7738 224586
hello@cuboinnovation.com
193 Carlisle Lane, Waterloo, London SE1 7LH
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