COMMERCIALISE
Successful innovation doesn't stop with a great product and positioning – we will also support with a strategic roadmap for launch and beyond! With a full understanding of your operations and capabilities, we can support creation of a step-by-step plan for execution (including M&A and co-pack solutions as required)

This stage will typically include size of prize forecasting using validated and robust statistical methods (importantly measuring success against the business aim agreed upfront). We will also provide recommendations for channel and manufacturing strategy as well as compelling ammunition to support your trade sell-in
COMMERCIALISE
Successful innovation doesn't stop with a great product and positioning – we will also support with a strategic roadmap for launch and beyond! With a full understanding of your operations and capabilities, we can support creation of a step-by-step plan for execution (including M&A and co-pack solutions as required)

This stage will typically include size of prize forecasting using validated and robust statistical methods (importantly measuring success against the business aim agreed upfront). We will also provide recommendations for channel and manufacturing strategy as well as compelling ammunition to support your
trade sell-in
Validation
Robust volume forecast models will help to validate size of prize, and ensure that the product and positioning developed is perfectly aligned with the opportunity area identified

Channel Strategy
Drawing on insights from the Identify phase and commercial expertise, we will help define your channel strategy to give your new product the best chance of success

Manufacturing
strategy
Our working knowledge of the supply chain and manufacturing operations means we can work closely with your ops team to determine the most effective route to market

Retailer
story
With our deep consumer understanding and wider culinary and market trends we'll be able to help create compelling trade sell-in stories (typically in video format) to help maximise influence and uptake

Roadmap for commercial execution
and retailer sell-in

THE RESULT
Roadmap for commercial execution
and retailer sell-in

THE RESULT
Luisa +44 (0)7920 586280
Mike +44 (0)7738 224586

hello@cuboinnovation.com
193 Carlisle Lane, Waterloo, London SE1 7LH
Luisa +44 (0)7920 586280
Mike +44 (0)7738 224586
hello@cuboinnovation.com
193 Carlisle Lane, Waterloo, London SE1 7LH
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